Confused Prospects
Don’t Buy

We help you create a clear message that fuels business growth.

Small Business
or Large Corporation

Clarity = Opportunity

Small Business
or Large Corporation

Clarity = Opportunity

People don’t buy what they don’t understand–which is where Clarity Fuel can help. Whether you’re a solopreneur or a Fortune 100 company, for over 10 years we’ve been helping executives and business owners focus their message and capture every opportunity.
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Your Company’s Future
Hinges on Clarity

of B2B buyers lean on referrals to help them decide who to consider

of B2B buyers seek recommendations from peers when making buying decisions

Murky Messaging is the Enemy of Word-of-Mouth Leads

As more B2B buyers seek help from their personal networks to make buying decisions, making it easy for people to refer you is crucial.

“Before we met Steve our business was struggling to communicate exactly what we do. The very next day after our Clarity session, we landed a great client and our sales began to rise. Steve says all the time, “You can’t read the label of the jar you’re in” and that is the truth. But with his help you can read your label!”

Gerry Edtl

Gerry Edtl Consulting

“Steve has a gift for helping you to get to the core of your strategy. Seemingly regardless of the vertical, his methods enable you to clarify your highest priorities and implement them. He is not afraid to roll up his sleeves and provides continuity throughout the process. We’ve had great success working with Steve in the areas of learning, communications and technology.”

Michael Capaldi

Head, US Public Affairs, Oncology & Consumer Healthcare, Sanofi
(& former President of Life Sciences Trainers and Educators Network)

“I’ve relied on Steve for years to bring clarity at a departmental level as we branded our group and communicated its value in the organization. The results were outstanding, shaping our culture, our identity and our internal messaging.”

Jason Zeman

Senior Director
Leadership and Organizational Development
Bausch Health

“We turned to Steve Woodruff to help our sales professionals shape their differentiating message. His clarity principles are indispensable for honing your focus, increasing sales, and generating targeted referrals!”

Christy Soukhamneut

SVP, National Sales Performance
Certainty Home Loans

“Steve’s guidance saved me from targeting the wrong companies, and potentially losing prospects who could become very valuable clients. Most importantly, now my messaging is clear and focused, and I’m comfortable delivering it. I am so grateful for his wizardry!”

Marina Erulkar

Hampstead Solutions LLC

“In my years leading training organizations in the pharmaceutical industry, I constantly turned to Steve for strategic advice, and vendor recommendations. He’s an expert facilitator and and outstanding networker who is my go-to resource for targeted business referrals.”

Carrie Schaal

Former Head of Oncology Training and Development
Top 15 Pharmaceutical company

“The best decision I made when I launched my own business was hiring Steve to help me take an idea and shape it into a real business. When we were done, I felt much better about the road ahead. He is an artist who takes “hazy gray” and turns it into “black & white.” I confidently recommend Steve if you are looking for clarity in your business.”

Brian Moran

Founder and CEO
Brian Moran & Associates

“We hosted Steve at one of our BizBuild events and enjoyed the sophistication of simplicity – emphasizing the necessity for a clear message to help activate referrals. I wholeheartedly recommend his Clarity sessions and presentations.”

Angus Nelson

Digital and Brand Marketing Strategist

How it Works

Deep Dive

Understand your business, market, and core needs of your best prospects

Clarity Session

Get to the root of your business and create a message that demands attention


Guidance to ensure you get maximum benefit from your laser-focused messaging

Wage War on Vagueness and Grow

When you engage Clarity Fuel to help dial in your messaging, you’ll come away with a clear direction, a message that demands attention, and a business that’s primed for referrals and growth.

Start Growing
Your Business with
Clarity Fuel Today!

Click below and schedule a free, no-obligation phone consultation with our founder, Steve Woodruff.

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