About
Clarity Fuel works with business owners and executives who are not being heard by their best prospects.
Whether because of a crowded field of competitors, or a market that’s over-saturated with copycat messaging, Clarity Fuel uses a four-part system to:
- Cut through the noise so your message is heard
- Clarify your message so people know how you can help
- Spur buying action through clear, direct calls-to-action

This Changes
Everything
There is a better way to grow your business that doesn’t depend on social media, algorithms, or large media spends that have questionable results. It all hinges on being heard, and being memorable.
Traditional Marketing and Sales Makes Growing Your Business Harder
The challenge of being heard is that the marketplace is noisy with businesses trying to grab attention. And unless you’ve got budget to shout your message with the largest bullhorn—most of your efforts will just add to the noise.
Necessity Breeds a Better Way
When I started my first business over 12 years ago, I needed to find a way to grab the attention of my best prospects—and turn them into advocates who would help me grow.
By creating a clear and memorable message, I found a completely different way to get attention from the right people—and turn them into advocates who spread my message to the people who needed it.