An effective tagline should get the point across instantly. It has to be simple, intuitive, and smooth, and it should spark a good feeling. I think the Joe Biden presidential campaign just blew an enormous opportunity by cobbling together an awful grouping of words. “Build Back Better.” Say it. It’s awkward and choppy, isn’t it? […] Read More...
We’re in uncharted waters. And it’s really foggy out here. Military people speak about the fog of war – the confusion and chaos that occurs once the bullets start flying. All of our careful strategic planning gets a total kick in the face when the fighting begins. The coronavirus chaos has just kicked many of […] Read More...
Confession: I almost never watch political speeches. Especially for an hour. But, as a communications Clarity Consultant, I did watch the 2020 State of the Union address, because I was quite curious. I know Mr. Trump effectively moves audiences on the stump, but how was he going to do on this stage, in the midst […] Read More...
Successful businesses gain and maintain a clear, strategic focus. Read More...
You have to grab your audience’s attention rapidly – or they will tune you out in favor of something easier, and more appealing. It’s the law, and you can’t change it. That’s right – it’s brain science. Don’t fight it. Work with it. Now, actually, we do have a lot to say, right? But it’s […] Read More...
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