by Steve Woodruff
98.7% of the time, I love Amazon. It’s an ingenious platform. I even published my book Clarity Wins there last year. But then, there are those weird anomalies. Case in point: the book review that wouldn’t. Fellow branding consultant and author Lindsay Peterson wanted to leave a very nice review for Clarity Wins. Here’s what […]
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by Steve Woodruff
Recently, I was speaking with someone who had adopted the early morning/maximum productivity framework of one of those business author gurus. He said it was transforming his work results, and I believe him. But in my heart of hearts, I was pushing that message away as fast as I possibly could, even while keeping a […]
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by Steve Woodruff
This week, I ventured to write a longish opinion post on my Facebook feed. Rather rapidly, it attracted comments introducing two very emotionally-charged terms: hate speech, and intolerance. Sigh. This is why we can’t have nice things. And it’s why I have so often hesitated to take up topics of social import on social media. […]
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by Steve Woodruff
I found this brief animation to be a pretty solid explanation of why miscommunication is so common in our efforts to be heard and understood by others. Give it a watch: Particularly, the “transactional model” helps get to the heart of why we end up processing information in variant ways. The prescriptions at the end […]
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by Steve Woodruff
I recently saw this meme and absolutely had to have it on a t-shirt. Lack of clarity is the prime enemy of effective branding, selling, communication, and collaboration. When employees are foggy about their direction and purpose, they perform poorly. When prospective customers don’t get a clear message, they keep their wallets closed. When internal […]
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