Resources

Writing a Book? Zero In on Your Target Reader.

Writing a Book? Zero In on Your Target Reader.

Most of the 7+ billion people on this planet will never read your book. And that’s OK. That means you can free yourself up to write for the subset that really needs it. Your target reader. So, as you consider writing a book (or, if you currently have a work in progress), let’s pause to […] Read More...

Writing a Book? Start with this P and that P.

Writing a Book? Start with this P and that P.

Last year, I published my first book (Clarity Wins, via the Amazon platform). I’ve since been asked by a number of budding authors about the experience, and any advice I might have (especially for non-fiction/business books). So, here’s my first piece of advice. Begin with a big P out there in the world. And a […] Read More...

What to do when you realize that your team is NOT all on the same page

The Gallup organization has been measuring employee engagement worldwide for years, and the statistics are mind-boggling: Why are people so often disengaged?  Here’s the scoop: When team members don’t know their purpose – their “why” – they lose interest and engagement. When groups and departments have nothing other than some vague corporate vision/mission statement to […] Read More...

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