A DOA Political Tagline

An effective tagline should get the point across instantly. It has to be simple, intuitive, and smooth, and it should spark a good feeling. I think the Joe Biden presidential campaign just blew an enormous opportunity by cobbling together an awful grouping of words. “Build Back Better.” Say it. It’s awkward and choppy, isn’t it? […] Read More...

Gaining Clarity in the Fog of (coronavirus) Fear

Gaining Clarity in the Fog of (coronavirus) Fear

We’re in uncharted waters. And it’s really foggy out here. Military people speak about the fog of war – the confusion and chaos that occurs once the bullets start flying. All of our careful strategic planning gets a total kick in the face when the fighting begins. The coronavirus chaos has just kicked many of […] Read More...

A Communications Consultant Tears Apart Trump’s SOTU

Confession: I almost never watch political speeches. Especially for an hour. But, as a communications Clarity Consultant, I did watch the 2020 State of the Union address, because I was quite curious. I know Mr. Trump effectively moves audiences on the stump, but how was he going to do on this stage, in the midst […] Read More...

How to Seize Attention – Quickly

How to Seize Attention – Quickly

You have to grab your audience’s attention rapidly – or they will tune you out in favor of something easier, and more appealing. It’s the law, and you can’t change it. That’s right – it’s brain science. Don’t fight it. Work with it. Now, actually, we do have a lot to say, right? But it’s […] Read More...

The Amazon Review That Wouldn’t

98.7% of the time, I love Amazon. It’s an ingenious platform. I even published my book Clarity Wins there last year. But then, there are those weird anomalies. Case in point: the book review that wouldn’t. Fellow branding consultant and author Lindsay Peterson wanted to leave a very nice review for Clarity Wins. Here’s what […] Read More...

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