You have to grab your audience’s attention rapidly – or they will tune you out in favor of something easier, and more appealing. It’s the law, and you can’t change it. That’s right – it’s brain science. Don’t fight it. Work with it. Now, actually, we do have a lot to say, right? But it’s […] Read More...
98.7% of the time, I love Amazon. It’s an ingenious platform. I even published my book Clarity Wins there last year. But then, there are those weird anomalies. Case in point: the book review that wouldn’t. Fellow branding consultant and author Lindsay Peterson wanted to leave a very nice review for Clarity Wins. Here’s what […] Read More...
Recently, I was speaking with someone who had adopted the early morning/maximum productivity framework of one of those business author gurus. He said it was transforming his work results, and I believe him. But in my heart of hearts, I was pushing that message away as fast as I possibly could, even while keeping a […] Read More...
This week, I ventured to write a longish opinion post on my Facebook feed. Rather rapidly, it attracted comments introducing two very emotionally-charged terms: hate speech, and intolerance. Sigh. This is why we can’t have nice things. And it’s why I have so often hesitated to take up topics of social import on social media. […] Read More...
I found this brief animation to be a pretty solid explanation of why miscommunication is so common in our efforts to be heard and understood by others. Give it a watch: Particularly, the “transactional model” helps get to the heart of why we end up processing information in variant ways. The prescriptions at the end […] Read More...
I recently saw this meme and absolutely had to have it on a t-shirt. Lack of clarity is the prime enemy of effective branding, selling, communication, and collaboration. When employees are foggy about their direction and purpose, they perform poorly. When prospective customers don’t get a clear message, they keep their wallets closed. When internal […] Read More...
Most of the 7+ billion people on this planet will never read your book. And that’s OK. That means you can free yourself up to write for the subset that really needs it. Your target reader. So, as you consider writing a book (or, if you currently have a work in progress), let’s pause to […] Read More...
Last year, I published my first book (Clarity Wins, via the Amazon platform). I’ve since been asked by a number of budding authors about the experience, and any advice I might have (especially for non-fiction/business books). So, here’s my first piece of advice. Begin with a big P out there in the world. And a […] Read More...
“We have to pass a bill so that we can find out what’s in it.” This infamous 2010 soundbite from Nancy Pelosi (regarding the Affordable Care Act) reflects an approach that rarely succeeds in the commercial arena – asking for the money before informing the customer what he/she is buying. What it is. How many. […] Read More...
Confession – I am not a “natural” networker. I’m an introvert. I don’t like schmoozing. I feel claustrophobic in crowds. Yet, my entire business is built on networking. How’s that? Here’s what I’ve learned – you don’t have to be a gabby social butterfly to build deep networking relationships. In fact, I’m going to tell […] Read More...
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