Resources

Gaining Clarity in the Fog of (coronavirus) Fear

Gaining Clarity in the Fog of (coronavirus) Fear

We’re in uncharted waters. And it’s really foggy out here. Military people speak about the fog of war – the confusion and chaos that occurs once the bullets start flying. All of our careful strategic planning gets a total kick in the face when the fighting begins. The coronavirus chaos has just kicked many of […] Read More...

A Communications Consultant Tears Apart Trump’s SOTU

Confession: I almost never watch political speeches. Especially for an hour. But, as a communications Clarity Consultant, I did watch the 2020 State of the Union address, because I was quite curious. I know Mr. Trump effectively moves audiences on the stump, but how was he going to do on this stage, in the midst […] Read More...

How to Seize Attention – Quickly

How to Seize Attention – Quickly

You have to grab your audience’s attention rapidly – or they will tune you out in favor of something easier, and more appealing. It’s the law, and you can’t change it. That’s right – it’s brain science. Don’t fight it. Work with it. Now, actually, we do have a lot to say, right? But it’s […] Read More...

The Amazon Review That Wouldn’t

98.7% of the time, I love Amazon. It’s an ingenious platform. I even published my book Clarity Wins there last year. But then, there are those weird anomalies. Case in point: the book review that wouldn’t. Fellow branding consultant and author Lindsay Peterson wanted to leave a very nice review for Clarity Wins. Here’s what […] Read More...

I No Longer Have That T-Shirt

I No Longer Have That T-Shirt

Recently, I was speaking with someone who had adopted the early morning/maximum productivity framework of one of those business author gurus. He said it was transforming his work results, and I believe him. But in my heart of hearts, I was pushing that message away as fast as I possibly could, even while keeping a […] Read More...

I Love Words. It’s the Meanings that Give Me Nightmares.

This week, I ventured to write a longish opinion post on my Facebook feed. Rather rapidly, it attracted comments introducing two very emotionally-charged terms: hate speech, and intolerance. Sigh. This is why we can’t have nice things. And it’s why I have so often hesitated to take up topics of social import on social media. […] Read More...

What We Have Here is a Failure to Communicate…WHY?

What We Have Here is a Failure to Communicate…WHY?

I found this brief animation to be a pretty solid explanation of why miscommunication is so common in our efforts to be heard and understood by others. Give it a watch: Particularly, the “transactional model” helps get to the heart of why we end up processing information in variant ways. The prescriptions at the end […] Read More...

What Happens in Vagueness, Stays in Vagueness

What Happens in Vagueness, Stays in Vagueness

I recently saw this meme and absolutely had to have it on a t-shirt. Lack of clarity is the prime enemy of effective branding, selling, communication, and collaboration. When employees are foggy about their direction and purpose, they perform poorly. When prospective customers don’t get a clear message, they keep their wallets closed. When internal […] Read More...

Writing a Book? Zero In on Your Target Reader.

Writing a Book? Zero In on Your Target Reader.

Most of the 7+ billion people on this planet will never read your book. And that’s OK. That means you can free yourself up to write for the subset that really needs it. Your target reader. So, as you consider writing a book (or, if you currently have a work in progress), let’s pause to […] Read More...

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