The Gallup organization has been measuring employee engagement worldwide for years, and the statistics are mind-boggling: Why are people so often disengaged? Simon Sinek: “Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief – WHY does your company exist? WHY do […] Read More...
Some consultants do their best work in short-term interventions. Find the problem. Fix the problem. In medical terms, that’s acute care. Other consultants/coaches are with you for the long haul, because there is a ton of detailed implementation and reinforcement (and change management) needed. Again, in medical terms: that’s chronic care. And for some, the […] Read More...
We each have inherent strengths. Acquired skills. And growth-through-experience. Then, there’s professional magic. I believe that each of us has something special – a “superpower” – that really can’t be replicated by someone else, because it’s in our wiring. I also believe that businesses have superpowers. We can spend a lot of time lamenting all the […] Read More...
About twelve and a half years ago, my very first marketing blog post was about a terrible lost opportunity – one that I now believe is the greatest sin of marketing ever committed. We’re talking crime of the century level here. Here is what I wrote, all those years ago, and I feel just […] Read More...
Companies and organizations often have Mission and Vision statements. They sound lofty. But we generally find that they don’t shape day-to-day behaviors. Why? Something’s missing. Vision and Mission statements are not designed for practicality, simplicity, alignment, and engagement. They don’t hold the organization together and give clear direction and messaging. Internally, people are not on […] Read More...
What do these four recently-launched books have in common? They are your key to marketing success in 2019. If you’re a business leader or marketer, pay close attention (you’ll thank me later). Over the past months, five authors (Jay Baer/Daniel Lemin, Seth Godin, Mark Schaefer, and myself) have released books that have a very common […] Read More...
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Think, for a moment, of your customer as a patient in the doctor’s waiting room. “OK, everyone, Monday is splint day!! Whatever your symptoms, we’re handing out splints to fix it. Have a great day!” “Hurrah, it’s Alka Seltzer Tuesday! Everyone gets Alka Seltzer for whatever ails you! Just pay the receptionist and we’ll all be on […] Read More...
Everyone is not your customer. Would you agree? I hope so. There are people we are best able to serve…and then there’s everybody else. A LOT of everybody else. So we have to take aim. We need to pro-actively define our target market, our target customers. Hopefully, you’ve come to a clear definition of your domain of expertise – […] Read More...
Business grows best in fertile soil. And nothing makes your marketplace more fertile than having advocates working the soil for you and with you. Recently, I had a very successful consulting session with a small company directly because of a warm referral. I knew nothing about this company before meeting one of the key people […] Read More...
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