Most of the 7+ billion people on this planet will never read your book. And that’s OK. That means you can free yourself up to write for the subset that really needs it. Your target reader. So, as you consider writing a book (or, if you currently have a work in progress), let’s pause to […] Read More...
Last year, I published my first book (Clarity Wins, via the Amazon platform). I’ve since been asked by a number of budding authors about the experience, and any advice I might have (especially for non-fiction/business books). So, here’s my first piece of advice. Begin with a big P out there in the world. And a […] Read More...
“We have to pass a bill so that we can find out what’s in it.” This infamous 2010 soundbite from Nancy Pelosi (regarding the Affordable Care Act) reflects an approach that rarely succeeds in the commercial arena – asking for the money before informing the customer what he/she is buying. What it is. How many. […] Read More...
Confession – I am not a “natural” networker. I’m an introvert. I don’t like schmoozing. I feel claustrophobic in crowds. Yet, my entire business is built on networking. How’s that? Here’s what I’ve learned – you don’t have to be a gabby social butterfly to build deep networking relationships. In fact, I’m going to tell […] Read More...
The Gallup organization has been measuring employee engagement worldwide for years, and the statistics are mind-boggling: Why are people so often disengaged? Here’s the scoop: When team members don’t know their purpose – their “why” – they lose interest and engagement. When groups and departments have nothing other than some vague corporate vision/mission statement to […] Read More...
Some consultants do their best work in short-term interventions. Find the problem. Fix the problem. In medical terms, that’s acute care. Other consultants/coaches are with you for the long haul, because there is a ton of detailed implementation and reinforcement (and change management) needed. Again, in medical terms: that’s chronic care. And for some, the […] Read More...
We each have inherent strengths. Acquired skills. And growth-through-experience. Then, there’s professional magic. I believe that each of us has something special – a “superpower” – that really can’t be replicated by someone else, because it’s in our wiring. I also believe that businesses have superpowers. We can spend a lot of time lamenting all the […] Read More...
About twelve and a half years ago, my very first marketing blog post was about a terrible lost opportunity – one that I now believe is the greatest sin of marketing ever committed. We’re talking crime of the century level here. Here is what I wrote, all those years ago, and I feel just […] Read More...
Companies and organizations often have Mission and Vision statements. They sound lofty. But we generally find that they don’t shape day-to-day behaviors. Why? Something’s missing. Vision and Mission statements are not designed for practicality, simplicity, alignment, and engagement. They don’t hold the organization together and give clear direction and messaging. Internally, people are not on […] Read More...
What do these four recently-launched books have in common? They are your key to marketing success in 2019. If you’re a business leader or marketer, pay close attention (you’ll thank me later). Over the past months, five authors (Jay Baer/Daniel Lemin, Seth Godin, Mark Schaefer, and myself) have released books that have a very common […] Read More...
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