Confession: I almost never watch political speeches. Especially for an hour. But, as a communications Clarity Consultant, I did watch the 2020 State of the Union address, because I was quite curious. I know Mr. Trump effectively moves audiences on the stump, but how was he going to do on this stage, in the midst […] Read More...
Last year, I published my first book (Clarity Wins, via the Amazon platform). I’ve since been asked by a number of budding authors about the experience, and any advice I might have (especially for non-fiction/business books). So, here’s my first piece of advice. Begin with a big P out there in the world. And a […] Read More...
“We have to pass a bill so that we can find out what’s in it.” This infamous 2010 soundbite from Nancy Pelosi (regarding the Affordable Care Act) reflects an approach that rarely succeeds in the commercial arena – asking for the money before informing the customer what he/she is buying. What it is. How many. […] Read More...
We each have inherent strengths. Acquired skills. And growth-through-experience. Then, there’s professional magic. I believe that each of us has something special – a “superpower” – that really can’t be replicated by someone else, because it’s in our wiring. I also believe that businesses have superpowers. We can spend a lot of time lamenting all the […] Read More...
What do these four recently-launched books have in common? They are your key to marketing success in 2019. If you’re a business leader or marketer, pay close attention (you’ll thank me later). Over the past months, five authors (Jay Baer/Daniel Lemin, Seth Godin, Mark Schaefer, and myself) have released books that have a very common […] Read More...
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