“We have to pass a bill so that we can find out what’s in it.” This infamous 2010 soundbite from Nancy Pelosi (regarding the Affordable Care Act) reflects an approach that rarely succeeds in the commercial arena – asking for the money before informing the customer what he/she is buying. What it is. How many. […] Read More...
About twelve and a half years ago, my very first marketing blog post was about a terrible lost opportunity – one that I now believe is the greatest sin of marketing ever committed. We’re talking crime of the century level here. Here is what I wrote, all those years ago, and I feel just […] Read More...
What do these four recently-launched books have in common? They are your key to marketing success in 2019. If you’re a business leader or marketer, pay close attention (you’ll thank me later). Over the past months, five authors (Jay Baer/Daniel Lemin, Seth Godin, Mark Schaefer, and myself) have released books that have a very common […] Read More...
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