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Hand over the money, then I’ll tell you what I’m selling!

“We have to pass a bill so that we can find out what’s in it.” This infamous 2010 soundbite from Nancy Pelosi (regarding the Affordable Care Act) reflects an approach that rarely succeeds in the commercial arena – asking for the money before informing the customer what he/she is buying. What it is. How many. […] Read More...

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Resources

Hand over the money, then I’ll tell you what I’m selling!

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